Valle de la Orotava - Plan de excelente turistica
Since the nineteenth century Tenerife,
and the Orotava Valley in particular,
has been known in Europe, for its mild temperatures all year
round, and the subsequent therapeutic advantages for health.
This quality, which is a result of the combined special
geographic and climatic conditions in this part of the island,
was widely recognised by a great number of European visitors who
stayed for long periods to rest at the first hotels that
appeared in Tenerife, at first following medical advice and
later to escape from the rigours of winter.
As a result of this, a tourist industry sprang up on the Island
at the end of the last century, gathering prestige with the
passing of time.
At present, the towns situated in the valley,
Puerto de la Cruz,
La Orotava and Los Realejos, are benefiting from the Tourist
Development Plan through a wide range projects in pursuit of an
overall improvement in service infrastructure, placing a special
emphasis on cultural and environmental areas, so as to continue
being a premier holiday destination in the Canary Islands.
Objectives of the Plan
The main objective of the Tourist Development Plan for the
Orotava valley is to enhance the surroundings, maximising the
attraction of the area for the visitor with the aim of improving
and developing each aspect of its natural, historic and cultural
heritage and to introduce new leisure opportunities. The region
has always been considered a high profile destination and the
focus is firmly on preserving historic and environmental
resources to improve natural, coastal and scenic features
throughout the valley.
This is an ambitious project with a £5 million investment over
three years, which is financed by the Institute of Tourism of
the Ministry of Commerce and Tourism, the Regional Ministry of
the Presidency and Tourism of the Canarian Government, the
Island Government of Tenerife and the three City Halls of the
valley. The project is being managed by the Promoción Exterior
de Tenerife S.A.
The plan will aim to meet the needs of both the present and
future tourist industry, while retaining the identity and
respecting the personalities of each town in the valley. Local
people have already experienced the gradual changes taking
place; the improvements of the access roads to urban areas, the
re-decoration of house exteriors and the extension of the green
The Tourist Development Plan supports a combination of factors
that, along with quality hotels, will help the area to continue
to attract visitors not only for the climate, but also for the
cultural, historical and botanical interests.
- Improvement in the quality of the surroundings, complementary
equipment and services.
- Improvement of house facades and landscaping of access roads.
- Landscaping and embellishment of green areas.
- Improvement of the coastline and revitalisation of beach
- Improvement of tourist pathways and extension of the network of
natural view points.
- Creation of walking circuits in the valley.
- Development and promotion of sports and leisure facilities.
- Promotion plan for tourism regarding the cultural aspects of
- Tourist sector standards training plan applicable to all public
- Acquisition of homogeneous public, facilities (benches, litter
bins, etc.), for the three municipalities.
Puerto de la Cruz
- Extension of traffic-free zones and underground parking.
- Greater accessibility for the disabled.
- Extension of existing beaches and development of the necessary
- Reclamation of the Martianez coastline, including the
extension of the beach and the provision of services, along with
improvements to the promenade, and the additions of public
- Improvement of the nature path along the
- Promotion of the Taoro Casino and Park as a multi-faceted
centre for commerce and nature.
- Design, construction and installation of stands for the sale of
traditional fish and seafood at the quayside, customary of old
- Creation of a cycle lane through the resort.
- Study for the aesthetic restoration of the Bel-Air building.
- Creation of a book to educate local school children on the
historic tourist and public information of the town and its
- Hotel "Total Quality" plan, which directly links up with the
Tourist Development Plan, with the aim of improving all aspects
of accommodation facilities and services, including staff
- The opening of the municipal network of viewpoints, such as El
Lance, La Corona and Parque de la Union. Owing to its strategic
position (it is an obligatory passing point for anyone
travelling the tourist routes of the central areas in the north
of Tenerife), El Lance has gradually become one of the most
important places in the north of the Island for observing the
- Improvement and development of existing paths to create a
network of walking paths along the coast and the rural interior.
Where necessary, new routes will be defined for the creation of a
walker's trail along the entire coast, joining up with different
- Publication of a guidebook to promote cultural tourism
highlighting the art, historic and botanical interests of the
- Promotion of activities relating to Nature, recovery and
promotion of rural customs.
- Development of new beach facilities and services at Playa del
Socorro, including parking area.
- Restoration of the historic buildings in the town's old
- Publication of a guidebook to promote the wealth of history
and art in the area, along with the town's own historical origin
- Promotion of traditional activities of a cultural and artistic
- Widening of and improvement to Humboldt's viewpoint, with the
replacement of typical plant species and the construction of a
- Restoration and conversion of the former San Agustin Convent
for use as an Art Centre.
- Restoration of the historic gardens, including the beautiful
Verbatim extracts from information provided by tourist
information office in La Orotava.
Valle de la Orotava
Keith Parkins 1997-1999 --
April 1999 rev 3